India’s First Exclusive Monitor Store ‘BenQ’ Opens in Mumbai
Mumbai (Anil Bedag): A new chapter has been added to India’s technology retail sector. Leading monitor brand BenQ has launched the country’s first exclusive monitor brand store on Mumbai’s iconic Lamington Road. More than just a retail outlet, the store has been designed as an experience center where customers can see, understand, compare, and evaluate monitors based on their specific needs and professions.
“India’s organized retail sector has never given the monitor category the space it truly deserves. This category is not just about specifications; it is about experience,” said Rajeev Singh, Managing Director of BenQ India and South Asia.
The state-of-the-art store showcases monitors specially designed for eight distinct user categories, including designers, content creators, e-sports players, professional gamers, programmers, Mac users, and home-office professionals. Each monitor features technologies, color accuracy, display ratios, and smart functionalities tailored to the requirements of its target users.
“Choosing the right monitor is difficult without live demonstrations and hands-on experience. This store is our effort to bridge that gap,” Rajeev Singh added.
BenQ’s initiative is being seen as the beginning of a new retail culture in India’s monitor market, where products will not only be sold but also explained in terms of their practical use and value. The company plans to expand this model to other major cities across the country in the future.
