Aparna Enterprises enters Goa with Alteza brand
- Introduces Premium, High-Performance Aluminium Window & Door Systems in the region
- Strengthens West India Footprint through Partnership with Pilanco
Panaji, Goa | May 19, 2025: Aparna Enterprises Limited (AEL), one of India’s fastest-growing building materials manufacturers, has announced the launch of its premium aluminium windows and doors brand, Alteza, in Goa. This strategic expansion builds on AEL’s growth roadmap in Western India, following successful entries into key Maharashtra markets including Pune, Kolhapur, Nashik Aurangabad, and Vidarbha. The Goa launch marks a significant step in Alteza’s mission to capture a growing share of India’s luxury fenestration market, currently valued at USD 6.16 billion and expected to reach USD 9.39 billion by 2031. Goa’s surge in high-end residential projects, coupled with demand for weather-resistant, aesthetically advanced building materials, presents an ideal opportunity for Alteza’s expansion.
The company has partnered with Pilanco, a unit of Pilankar Industries & Developers LLP and a respected name with over 30 years of experience in civil construction and turnkey infrastructure to launch a centrally located Alteza Experience Studio. Designed as an innovation hub, the studio offers a tactile and immersive environment for homeowners, architects, and builders to explore Alteza’s wide range of climate-resilient aluminium systems. It features live demonstrations of sliding, folding, lift & slide, and casement systems, as well as smart home integration setups that showcase how Alteza’s solutions complement modern living. A dedicated consultation lounge enables personalized project discussions and technical support, while ample on-site parking and excellent accessibility ensure a seamless experience for all visitors.
Ms. Aparna Reddy, Executive Director, Aparna Enterprises Ltd., said: “Goa is no longer just a holiday or second-home destination, it is evolving into a vibrant centre for contemporary, sustainable living. With its dynamic infrastructure, discerning consumer base, and strong design sensibility, the state presents a significant opportunity for premium building solutions. Our launch of the Alteza Experience Studio is a strategic step toward supporting this transformation. With our advanced, corrosion-resistant aluminium systems, we aim to meet the region’s demand for performance-driven, aesthetically refined fenestration. We are excited to contribute to Goa’s architectural journey and build lasting value for its growing real estate and construction ecosystem.”
Mr. Amar Deshpande, Business Head, Alteza, added: “Goa’s rapid evolution into a hub for luxury real estate and forward-looking architecture makes it a natural fit for Alteza’s premium offerings. Our partnership with Pilanco empowers us with deep local insight and execution excellence, ensuring that customers in Goa receive solutions tailored to their unique architectural needs. The new Pilanco Alteza Experience Studio is more than just a display space; it is a curated environment where homeowners, architects, and developers can explore, engage with, and personalise high-performance aluminium solutions. It stands as a destination for those seeking smart, modern, and sustainable living experiences.”
The demand for aluminium windows and doors in India is rapidly increasing, driven by rising urbanisation, smart city initiatives, and a shift toward energy-efficient construction. With Goa being one of India’s most sought-after lifestyle and real estate destinations, Alteza is poised to capture strong market interest through this showroom-led, consultative approach. This Goa expansion is part of a larger national strategy to build a future-ready India through innovation, local expertise, and quality manufacturing. Alteza’s aluminium systems are engineered with premium-grade, virgin aluminium and offer advanced features like double-glazing, thermal breaks, acoustic insulation, and high-security locking systems. The brand is known for its sleek finishes, high weather resistance, and low-maintenance performance – qualities ideal for coastal regions like Goa.
About Aparna Enterprises Ltd:
Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Founded in the year 1990, AEL operates through a range of businesses in building material products, such as RMC (ready-mix concrete), uPVC windows and doors, floor and wall tiles, aluminium window and door systems and exterior façades, cold roll form products (steel reinforcements for uPVC windows and doors, cable trays, false ceiling channels) and elegant bath spaces and kitchens. Associated with several landmark projects for over 30 years, AEL is renowned for setting benchmarks in technology, research, design, and quality. Today, AEL is an acknowledged leader in providing specifiers, contractors, and stakeholders with a range of high-quality products manufactured to the highest standards. AEL can meet any specification criteria while ensuring full compliance with all protocols.
