‘Doordarshan’: In the era of Artificial Intelligence

‘Doordarshan’: In the era of Artificial Intelligence, DD Kisan to launch two AI anchors AI Krish and AI Bhoomi on 26th May 2024 and The AI anchors can speak in fifty languages

Doordarshan is on the brink of achieving another significant milestone with the upcoming launch of a revamped DD Kisan on 26th May 2024. After 9 years of remarkable success, Doordarshan channel will be unveiling a fresh look and updated style tailored specifically for the farmers of India. The presentation of the channel will showcase a new avatar that is sure to captivate viewers.

In the age of ‘Artificial Intelligence’, Doordarshan Kisan is set to make history as the first government TV channel in the country to feature an AI anchor. Introducing two AI anchors, AI Krish and AI Bhoomi, viewers can expect a revolutionary viewing experience. These AI news anchors, powered by advanced computer technology, possess human-like qualities and have the capacity to deliver news 24/7 without fatigue. Their seamless performance is set to redefine the landscape of news broadcasting.

Viewers in the agricultural sector will have the opportunity to watch these virtual anchors across all states of India, spanning from Kashmir to Tamil Nadu and Gujarat to Arunachal. These AI anchors will deliver comprehensive updates on agricultural research at national and global levels, market trends in agriculture, weather forecasts, and government schemes. What sets these anchors apart is their ability to communicate in fifty languages, both domestic and international.

Noteworthy features of DD Kisan’s objectives include being the sole television channel in the country established by the Government of India specifically for farmers. Launched on May 26, 2015, DD Kisan is dedicated to providing valuable information and resources to the agricultural community.

The primary goal of establishing DD Kisan Channel was to ensure that farmers are constantly informed about weather changes, global and local markets, and other relevant information. This enables farmers to make well-informed decisions and plans in advance. Over the past 9 years, DD Kisan Channel has consistently met this objective.

In addition, Doordarshan Kisan Channel is dedicated to showcasing the innovative practices of progressive farmers to a wider audience, with the goal of benefiting the agricultural and rural communities in the country. Through educational programming, the channel aims to contribute to the overall development of these communities.

Furthermore, Doordarshan Kisan Channel is committed to promoting a holistic approach to agriculture by emphasizing balanced farming, animal husbandry, and plantation practices. By strengthening this three-dimensional concept, the channel is supporting sustainable agricultural practices and rural development.